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AS TECH

Google Ads Management

Be visible when customers are ready to search.

AS TECH plans, builds and optimises Google Ads campaigns that connect your business with people actively searching for relevant products, services and solutions.

✓ Keyword strategy ✓ Conversion tracking ✓ Ongoing optimisation
AS TECH Ad techbyas.com

Grow Your Business with AS TECH

Strategy-led Google Ads management focused on relevant traffic, qualified leads and measurable business actions.

Intent High-value searches
Clicks Relevant visits
Leads Measured actions
Search • Click • Convert
Why Google advertising

Reach users at the moment they express intent.

Google Ads helps your business appear across search, websites, video and shopping environments based on user intent and campaign objectives.

IN

High-Intent Reach

Connect with people actively looking for relevant products, services or information.

KW

Keyword Control

Target valuable searches while excluding irrelevant terms and low-quality traffic.

MS

Measurable Actions

Track calls, forms, purchases, bookings and other agreed conversions.

BG

Budget Control

Manage daily spend, bidding and campaign allocation according to performance.

Google campaign types

The right format for the right customer journey.

Campaign selection depends on your goals, industry, audience, website, available assets and tracking setup.

DA

Display Ads

Visual ads shown across participating websites and apps for awareness and remarketing.

YT

YouTube Ads

Video campaigns designed for reach, consideration, remarketing and action.

SH

Shopping Ads

Product-focused campaigns for eligible ecommerce businesses and online catalogues.

PM

Performance Max

Goal-based campaigns using multiple Google placements and available creative assets.

RM

Remarketing Campaigns

Reconnect with visitors who previously interacted with your website or digital content.

Keyword research

Target searches with commercial relevance.

Keyword strategy helps connect campaign spend with searches that are more likely to support your business goals.

Search Intent Analysis Separate informational, comparison and action-focused search behaviour.
Keyword Grouping Organise related terms into focused ad groups with relevant messaging.
Negative Keywords Reduce irrelevant impressions and prevent wasted spend on unsuitable searches.
Search Term Review Analyse actual user searches and refine campaign targeting over time.
Conversion tracking

Measure the actions that matter to your business.

Campaign optimisation becomes more useful when meaningful actions are tracked correctly and interpreted in context.

Lead Forms Track enquiries submitted through website forms and landing pages.
Phone Calls Measure eligible call actions generated through ads or website visits.
Purchases Track completed ecommerce transactions and relevant purchase values.
Bookings & Actions Measure appointments, sign-ups, downloads or other defined goals.
Our campaign process

From search strategy to ongoing improvement.

Every campaign follows a clear workflow so keywords, ads, landing pages, tracking and budgets remain aligned.

01

Discovery & Audit

We review your business, offer, website, market, current campaigns and goals.

02

Research & Planning

We define campaign types, keyword themes, targeting, budget and conversion actions.

03

Campaign Setup

Campaigns, ad groups, keywords, ads, assets and available tracking are organised.

04

Launch & Testing

Campaigns are launched with structured testing across messages, queries and bidding.

05

Optimisation

Search terms, bids, budgets, ads and landing-page alignment are improved over time.

Ongoing optimisation

Campaigns should become more focused with better data.

We review campaign performance and refine the areas that influence relevance, cost and conversion quality.

Search Terms Review actual searches and exclude unsuitable traffic.
Ad Copy Testing Compare headlines, descriptions, offers and calls to action.
Bid & Budget Review Adjust campaign allocation according to available performance signals.
Quality Improvement Strengthen alignment between keywords, ads and landing pages.
Landing-page alignment

The click is only the beginning of the customer journey.

Strong campaigns need landing pages that clearly continue the promise made in the ad and guide users towards action.

Message Match Align landing-page content with the keyword, ad and offer.
Clear Calls to Action Make the desired next step visible and easy to understand.
Mobile Experience Support fast, readable and practical experiences on smaller screens.
Conversion Structure Reduce unnecessary friction around forms, calls, purchases or bookings.
Performance reporting

Turn campaign data into clearer advertising decisions.

Google Ads reporting can bring together search visibility, click response, conversions, cost efficiency and keyword-level performance.

The figures below are illustrative sample data for presentation purposes and are not claimed client results.

AS TECH Google Ads performance overview
Illustrative dashboard
Search impressions 184K +27% visibility growth
Click-through rate 5.4% Higher-intent search response
Tracked conversions 142 Forms, calls and bookings
Cost per conversion −19% After keyword optimisation
Weekly tracked conversions Illustrative six-week trend
↑ Improving
W1 W2 W3 W4 W5 W6
Campaign-type response Illustrative relative performance
Search Ads
91
Performance Max
78
Shopping Ads
69
Display / Remarketing
57
Actual reporting may include impressions, clicks, CTR, CPC, search terms, conversions, conversion value, cost per conversion, impression share and ROAS where the required tracking and account data are available.
Google Ads FAQ

Before we launch.

Common questions about budgets, keywords, tracking, landing pages and campaign management.

The right campaign type depends on your goals, industry, audience, website, available creative assets, product structure and tracking readiness.
No. The amount paid directly to Google is normally separate from the campaign management fee and any landing-page or creative production charges.
Most campaign types perform best with a relevant website or landing page. Some formats may support calls, locations or other actions, but website quality remains important for many campaigns.
Yes. Landing-page review, design or development can be added according to your current website and campaign requirements.
Results depend on search demand, competition, offer quality, budget, tracking, landing-page experience and campaign structure. Campaigns usually require testing and optimisation rather than guaranteed immediate results.
Yes. Reports can include clicks, impressions, search terms, conversions, costs, campaign observations and recommended next steps.
Start your Google campaign

Connect your business with people already searching for what you offer.

Share your services, target locations, current campaign challenges and advertising goals with AS TECH.